social photography

Kobo

Kobo’s challenge on social was to take reading from passive pastime to aspirational activity, without falling into ‘bookish’ tropes. Our monthy photoshoots aim to inspire the Kobo community to fall in love with e-reading by highlighting its take-it-anywhere convenience, calling out new and relevant titles, and educating about key device features.

CLIENT

Kobo

SERVICES

Creative

Photography

For Kobo, we divided their content into three value pillars: Inspiration (what and where to read next), Brain Fuel (big ideas and brain teasers), and Product Features (helping people better understand and use their devices).