erica hill

Mary Young

CLIENT

Mary Young

SERVICES

Creative

Full-Service Video Production

THE PROJECT:

The Self Love Club is a women’s empowerment initiative launched by Canadian lingerie designer Mary Young. This multi-part video series featuring seven women, all at different stages in their relationships with the way they look.

The voiceovers you hear in each video are excerpts from raw, honest conversations we had with each woman. Some were completely at-home in front of the camera—others were so nervous they almost backed out of the shoot. In the end, the series kickstarted a movement that's grown beyond a hashtag and continues to gain momentum promoting body positivity, acceptance, and self love. 

Positivity like this is infectious.
— @STINKLIFE
I think this whole series is so fantastic. I’ve kept them all bookmarked to watch for inspiration.
— @BETHMACDONNELL