The Brief

Kobo was struggling to find an ownable voice, look and feel on social. Its content was predominantly shot by staffers or user-generated, and the results weren’t moving the needle for the Kobo brand.  


The Job

Creative direction and monthly photoshoots that aim to inspire the Kobo community to fall in love with e-reading by highlighting its take-it-anywhere convenience, calling out new and exciting titles, and educating about key device features.


Creative | Photography |  Social | Copy | Graphic design

See for yourself on social (@kobobooks)! We’re on a mission to take Kobo from “device” to “platform”—think the Spotify or Netflix of reading—by dividing their content into three value pillars: Inspiration (what and where to read next), Brain Fuel (big ideas, brain teasers, and book quizzes), and Product Features (helping people better understand and use their devices).

See on social