Kobo was struggling to find an ownable voice, look and feel on social. Its content was predominantly shot by staffers or user-generated, and the results weren’t moving the needle for the Kobo brand.
Kobo was struggling to find an ownable voice, look and feel on social. Its content was predominantly shot by staffers or user-generated, and the results weren’t moving the needle for the Kobo brand.
Creative direction and monthly photoshoots that aim to inspire the Kobo community to fall in love with e-reading by highlighting its take-it-anywhere convenience, calling out new and exciting titles, and educating about key device features.
See for yourself on social (@kobobooks)! We’re on a mission to take Kobo from “device” to “platform”—think the Spotify or Netflix of reading—by dividing their content into three value pillars: Inspiration (what and where to read next), Brain Fuel (big ideas, brain teasers, and book quizzes), and Product Features (helping people better understand and use their devices).
