the brief

This ain't a food box subscription. Canadian culinary success story iQ was launching door-delivered food kits, and needed our help bringing it to life.


OUr Job

Launch iQ ESSENTIALS with a suite of foundational content, then run with their social media management and a library of foundational assets for IQ Food Co.’s new meal delivery service, iQ ESSENTIALS—focusing on the lifestyle of social, at-home dining.


Creative | photography | Social

By partnering with a fashion photographer, we put the emphasis on evoking a vibe rather than pixel-perfect food imagery.