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Indigo

the brief

1. Develop the brand voice and identity of Indigo’s new gifting platform, Thoughtfull.

2. Through the lens of emotional intelligence, produce and curate the entirety of the platform’s content.

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Copywriting, image sourcing, and original photography for over 100 editorial articles and helpful tips-and-tricks lists, brimming with interesting content and unique gifting ideas.

THE RESULT

Creative | PHOTOgraphy | Copy | Graphic design

An online e-commerce destination that helps gift givers be more mindful about what they give others (but like, without the long lines at the cash register), while also serving up click-worthy reading material.

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