Banana Republic's Summer of Long Weekends campaign lands in Toronto, for a whirlwind weekend of wining, dining, and sun-shining with some of the city's freshest faces in food. This multi-media campaign was built for Instagram, with assets living on Stories, grid, and IGTV.
Instagram Story - Day 1
Day One followed food blogger Diala Canelo of Diala's Kitchen around Kensington Market, talking about favourite spots (El Rey, Blackbird Baking Co., Seven Lives), and what makes Toronto's food scene special.
Instagram Story - Day 2
Devin Connell, Cory Vitiello, & Afrim Pristine
Day Three was a cooking competition between chef and chocolatier Brandon Olsen of La Banane, and Craig Harding of La Palma. The challenge: create a summer recipe with bananas as the hero ingredient.
Instagram Story - Day 3
Brandon Olsen & Craig Harding