Exploring different corners of a client’s industry, company, competitors and customer segment, we learn everything we need to know in order to confidently carve out the white space—identifying the opportunities to best meet a client’s brand and content strategy goals. During the GAME PLAN phase, we define our objectives, our audience, and what channels or media that best meet the client's goals. We balance blue-sky goals with budget-feasible KPIs in order to manage expectations and set ourselves up for success.
